Buildings UK Case Study

When Buildings UK, a company specialising in the fabrication of steel frame buildings, approached Freedom Search, they were facing significant digital challenges. Their online presence was anchored by an old, outdated website, which had failed to secure any meaningful traction on search engines. No organic keywords were boosting their visibility, no Google rankings to speak of, and crucially, no sales or traffic being directed to their site. 

Understanding the critical need for a digital overhaul, our team at Freedom Search engaged with Buildings UK to develop a comprehensive digital marketing strategy, tailored to their unique industry needs and objectives. The first step in this transformation was a complete rebuild of their website using WordPress, chosen for its flexibility and SEO-friendly capabilities. This new website served as the foundation for our next phase: a rigorous SEO campaign. We researched and targeted high-volume keywords across the UK, aligning with the potential customer search queries. 

The results of our SEO campaign were nothing short of remarkable. Through a combination of technical SEO and an effective link-building strategy, we achieved first-page rankings on Google for most of the competitive, high-search volume keywords relevant to their industry. The statistics speak for themselves: a staggering 1,142% increase in monthly organic traffic and a 376% increase in organic ranking keywords.