As the Tech evolution continues, what we know now becomes part of history, and we move forward, creating another era. This evolution applies to websites which are moving from Web 2.0 to the exciting possibilities of Web 3.0. This blog is going to look at the development of Web 3.0 and the benefits it offers to its users.
The Path To Today
Web 1.0 opened the information highway. From its beginnings in 1989, we have seen many firsts and changes. Web 1.0 looked very different from what we use today. Web 1.0 websites contain little to no video content, the pages were static and similar to a printed page format, and users were passive.
Web 2.0 is what most are using today. We embraced it, loving the new forms of interactivity it brought, allowing us to participate, interact and personalise. From its inception, we saw the rise of blogging, and social networking, like MySpace and eventually Facebook. Along with social networking innovations such as smartphones, mobile internet access has driven the exponential growth of Web 2.0.
New technologies have given us exciting ways to use the internet. For example, Google Maps showed us the pathway when it became possible to scroll, zoom and manipulate the Google maps. Yes, believe it or not, there was a time when we couldn’t. This all became possible because of AJAX – Asynchronous JavaScript and XML. This technological approach changed the way the internet worked. Along with AJAX came CSS – Cascading Style Sheets, which dramatically altered how we developed web design, allowing for more complex design features.
Web 3.0 is the next stage of this evolution, an exciting time with so many possibilities.
So What Is Different About Web 3.0?
The focus is a major difference. Whereas Web 2.0 focuses on developing community interaction. WEb 3.0 is about individual empowerment.
The emergence of Blockchain technology is leading the change from Web 2.0 to Web 3.0. We are seeing the foundation of Web 3.0 as peer-to-peer with consensus algorithms. Plus a distributed consensus in blockchain technology.
Key Notes In The Difference Between Web 2.0 & Web 3.0
| Web 2.0 |
| FIAT currency used – Government-issued currency, like GBP, for payments & transactions |
| Centralised – Platforms, applications & the Cloud services Operated & governed by centralised authorities. |
| Cookies – used to track users and create personalised profiles. |
| CSS & AJAX – layout technologies |
| Databases – underpinning Web 2.0 |
| Social Networks – developed in the Web 2.0 era |
| Web 3.0 |
| Crypto currency used -Transactions occur with digital currencies like Bitcoin. |
| Decentralised – Peer-to-peer, edge computing and distributed consensus in use. |
| NFTs – tokens with assigned values for users offer increased privacy. |
| AI – machine learning that will advance to Artificial Intelligence, giving us more autonomous and smarter technology |
| Blockchain – changeless ledger technology |
| Metaverse – we will see metaverse worlds melding physical, virtual and augmented reality. |
The decentralised Web 3.0 is all about empowering consumers. Making advertising is about letting users decide where and when they want to receive ads. Instigating online advertising by users means that brands will have to provide value as in NFTs or content to place their product to the right audience by supporting digital content and user interaction instead of stored data.
Due to blockchain tech’s encryption, users will have much more say in who gets their data and how they use it—putting more control into the users’ hands. Advertisers must offer a value exchange if they want to access user data. It also means website content will have to be approached differently to cater for different audiences and buying personas.
Blockchains – Changing Tech
The simplest way to describe blockchains is as distributed databases. A group of individuals then can share and store information in them. This is a global technology across hardware and platforms. Blockchain is a data structure format that can create a digital ledger that can be shared among networks of independent groups.
Using cryptography, Blockchains allow users on a particular network to manage the ledger securely and without a central authority enforcing the rules. This aspect is what makes Blockchains powerful and important.
What You Will Gain From Web 3.0 Websites
Limitless possibilities for marketing and advertising to potential clients are brought to the table by Web 3.0 websites. Think about how often people are on their smartphones. Small businesses can advertise directly to their customer’s smartphones. For businesses, this offers a user experience like never before, letting users connect across devices like never before.
With this technology, companies can maintain a transaction ledger, allowing organisations and companies to easily manage their supply chain. In addition, automated contracts with smart contracts will smooth business operations.
Web 3.0 websites remove the need for third-party involvement. For example, money transactions around the globe will not have to go through a third party like a bank. Sending and receiving funds will be seamless. This tech will also allow transparency and accountability when companies maintain a decentralised ledger for their customers.
Brief Overview of Web 3.0 Websites
- No 3rd party is required
- Increased regulation compliance
- Greater accountability
- Increased security – blockchain tech will make it much harder for hackers to be untraceable
- Better customer relations
- Supply chain management
- Providing a more interactive, secure and private user experience.
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